Piti Bhirombhakdi: Singha Executive and Racing Driver

Last Updated on July 30, 2026 by Fame Katha Editorial Team

Introduction

Piti Bhirombhakdi is a Thai business executive and professional racing driver. He is best known for his senior leadership role at Boon Rawd Brewery, the company behind famous Thai beverage brands such as Singha and Leo.

Piti is also known by his nickname, Todd. Away from business meetings and factories, he competes in GT motor racing for Singha Motorsport Team Thailand.

As of July 2026, Piti serves as a Senior Executive Vice President and Chief Production Officer at Boon Rawd Brewery. His work focuses on production systems, factory technology, manufacturing quality and long-term business development.

His unusual career attracts public interest because he has built a serious name in two very different fields. He helps guide one of Thailand’s historic family companies while also competing successfully on racing circuits.

Piti Bhirombhakdi Quick Facts

Detail	Information
Full name	Piti Bhirombhakdi
Public nickname	Todd
Thai name	ปิติ ภิรมย์ภักดี
Nationality	Thai
Profession	Business executive and racing driver
Business group	Boon Rawd Brewery
Current business role	Senior Executive Vice President and Chief Production Officer
Known for	Boon Rawd leadership and GT motor racing
Racing team	Singha Motorsport Team Thailand
Racing category	GT3 motor racing
Education	Industrial engineering at Worcester Polytechnic Institute
Spouse	Woranuch “Nune” Bhirombhakdi

Who Is Piti Bhirombhakdi?

Piti Bhirombhakdi is a member of the Bhirombhakdi family, which has been connected with Boon Rawd Brewery for several generations.

Boon Rawd Brewery is one of Thailand’s best-known beverage businesses. It was founded in 1933 and became famous for producing Singha beer. The company later expanded its activities into other drinks, food products, restaurants, property, logistics and investment.

Piti did not become publicly known only because of his family name. He developed practical experience in marketing, food businesses, supply chains and factory management before moving into a senior production position.

His career is an example of how younger members of a family company can take responsibility for modernising an established organisation.

Thailand has several major family-led companies. Readers interested in this subject can also learn about Dhanin Chearavanont and the growth of CP Group, another important story from Thailand’s business world.

Early Life and Education

Piti was born in Bangkok, Thailand. He grew up in a family closely connected with business, production and the development of Thai consumer brands.

He later travelled to the United States for higher education.

Piti studied industrial engineering at Worcester Polytechnic Institute, commonly called WPI, in Massachusetts. He was a member of the university’s class of 2002.

Industrial engineering teaches students how to improve complex systems. It combines subjects such as technology, business planning, production, quality control and problem-solving.

This education became highly relevant to Piti’s later career. His current work involves factories, machinery, production efficiency and the use of digital systems.

During his university years, he also participated in a project involving Bangkok’s air pollution and its effects on local communities. The experience allowed him to connect engineering studies with real public problems.

Starting His Business Career

Piti began taking professional responsibilities within the family business after completing his education.

One of his earlier public roles involved international marketing. He worked on plans designed to develop Singha as a stronger global brand.

This work included examining new markets, improving distribution and building relationships with international business partners.

Piti was publicly identified as a Boon Rawd director by 2013. His responsibilities later expanded beyond marketing.

He became involved in supply-chain planning, food businesses and production systems. These roles helped him understand how products move from factories to warehouses, shops, restaurants and customers.

Building Boon Rawd’s Food Business

Boon Rawd Brewery is mainly associated with beverages, but the group has also developed a large interest in food.

Piti played an important role in this expansion.

He became connected with Food Factors, a company created to organise and grow food businesses linked with the Boon Rawd group. Food Factors brought different operations together under a clearer business structure.

Its activities included food manufacturing, restaurants, ingredients and consumer products.

Piti also served as chief executive of Food Factors. During his leadership, the company expanded through new partnerships and investments.

One notable move involved the Santa Fe restaurant business. The investment helped Food Factors develop a stronger position in Thailand’s restaurant market.

This part of his career showed that he could work beyond the company’s traditional beverage operations.

Piti Bhirombhakdi’s Current Role

As of July 2026, Piti is publicly identified as a Senior Executive Vice President and Chief Production Officer at Boon Rawd Brewery.

His main responsibility is connected with the company’s production group.

This means he helps oversee the systems used to manufacture products safely, efficiently and at a consistent quality.

An official SCG Chemicals report described Piti as leading a Boon Rawd team during a visit focused on digital technology, manufacturing systems and environmental sustainability.

His work includes several important areas:

• Improving factory performance
• Introducing digital manufacturing systems
• Increasing machinery reliability
• Reducing unnecessary waste
• Improving product quality
• Training employees to use new technology
• Supporting environmentally responsible production

Modern factories depend on much more than machines. They also use sensors, data, computer systems and automated processes.

Piti’s responsibility is to help Boon Rawd use these tools while maintaining the quality expected from a long-established company.

Digital Manufacturing and Smart Factories

Piti has supported Boon Rawd’s movement towards smarter manufacturing.

A smart factory uses connected technology to collect and study information from machines. This information can help workers identify a problem before a machine completely stops.

For example, digital monitoring can show when a machine is becoming less efficient. Engineers can then inspect or repair it before production is seriously affected.

This approach can reduce downtime, save materials and protect product quality.

Piti’s engineering education makes this area especially relevant to his career. His business role requires him to connect technology with practical factory operations.

His work also reflects a wider change happening across Asian manufacturing. Traditional family companies are introducing digital tools to remain competitive in international markets.

Another example of a family-linked Asian business leader can be found in the story of Ranjan Pai and the Manipal organisation.

Piti Bhirombhakdi’s Racing Career

Piti is not only a business executive. He is also an experienced racing driver.

His public racing nickname is Todd, and he has competed in several major GT competitions.

GT racing uses high-performance cars based partly on vehicles made by international manufacturers. The cars are specially prepared for professional motorsport.

Piti began developing an interest in racing when he was young. He first competed in karting before moving into larger and more powerful cars.

He eventually entered GT3 competition and became part of Singha Motorsport Team Thailand.

His racing career has taken him to circuits in Thailand, Malaysia, Japan and Europe.

Racing Partnership with Carlo van Dam

One important period in Piti’s racing career was his partnership with Dutch driver Carlo van Dam.

The pair competed together in Asian and European GT events.

In 2016, they achieved two GT Asia victories at Fuji Speedway in Japan. These wins helped strengthen Piti’s position as a serious international racing driver.

They later competed in Europe.

In 2018, Piti and Van Dam finished second in the Blancpain GT Series Sprint Cup Pro-Am standings. This result was important because they were racing against experienced international teams and drivers.

The European campaign showed that Piti could compete beyond Thailand and other Asian racing series.

Thailand Super Series Championship

Piti later developed a successful partnership with Thai racing driver Kantasak Kusiri.

The pair competed for Singha Motorsport Team Thailand in a Honda NSX GT3 Evo 22.

In 2024, they won the Thailand Super Series GT3 championship. Their title was confirmed after a strong season that included several race victories.

Their success continued during the following season.

In November 2025, Piti and Kantasak broke the record for the most race victories achieved by a driving partnership using the Honda NSX GT3.

This achievement made them an important pair in the international racing history of the car.

Is Piti Bhirombhakdi Still Racing?

Yes, Piti Bhirombhakdi remained an active racing driver in 2026.

He and Kantasak Kusiri competed in the top GT3 category of the Thailand Super Series.

They started the 2026 season strongly at Buriram, where they achieved a race victory and pole position.

In July 2026, the pair competed at the Bangsaen Grand Prix. They finished third in the opening race and won the second race in their Honda NSX GT3 Evo 22.

These results show that racing is not simply an old hobby for Piti. It remains an active and competitive part of his public career.

How Does Piti Balance Business and Racing?

Business leadership and professional racing both require discipline.

Piti’s working life involves production planning, executive meetings, technology decisions and responsibility for large manufacturing operations.

Racing requires physical preparation, concentration, teamwork and quick decision-making.

The two careers may appear completely different, but they share several skills.

Both depend on:

• Accurate data
• Strong teamwork
• Careful preparation
• Fast problem-solving
• Reliable equipment
• Clear communication
• Continuous improvement

A racing team studies information about tyres, fuel, weather and car performance. A manufacturing team studies information about machines, materials, quality and production speed.

Piti’s interest in engineering connects both sides of his career.

Marriage to Woranuch Bhirombhakdi

Piti is married to Thai actress Woranuch Bhirombhakdi, who is also widely known by the nickname Nune or Noon.

Woranuch is a recognised television actress in Thailand. She has appeared in many Thai drama productions during her long entertainment career.

The couple married in May 2010.

In May 2026, they publicly marked their 16th wedding anniversary by sharing memories connected with their wedding.

Piti and Woranuch are sometimes discussed together in Thai entertainment media, but they have separate professional careers. Woranuch works mainly in entertainment, while Piti’s public work centres on business and motorsport.

Piti Bhirombhakdi’s Business Approach

Piti’s public career suggests that he believes established companies must continue learning.

Boon Rawd has existed for many decades, but a famous name does not guarantee future success.

Consumer habits change. Technology improves. Environmental expectations become stronger. International competition also increases.

Piti’s production work addresses these challenges by focusing on modern factories and better systems.

His approach appears to combine three important ideas.

Respect the Existing Business

Boon Rawd has a long history and well-known products. Protecting product quality and customer trust remains important.

Introduce New Technology

Digital systems can improve production speed, maintenance, safety and efficiency.

Prepare for the Future

Factories must reduce waste, develop employee skills and respond to changing environmental standards.

This combination allows a traditional company to modernise without losing its identity.

Why Is Piti Bhirombhakdi Famous?

Piti Bhirombhakdi is famous for two main reasons.

First, he is a senior executive within Boon Rawd Brewery, the historic Thai company behind Singha.

Second, he is an accomplished GT racing driver who has won races and a major Thai championship.

Some people first discover him through business news. Others recognise him from motorsport or through his marriage to Woranuch Bhirombhakdi.

However, his most distinctive public achievement is his ability to maintain serious careers in both business leadership and professional racing.

Frequently Asked Questions

Who is Piti Bhirombhakdi?

Piti Bhirombhakdi is a Thai business executive and racing driver. He is a senior production leader at Boon Rawd Brewery and competes for Singha Motorsport Team Thailand.

What is Piti Bhirombhakdi known for?

He is known for his leadership role in the company behind Singha and for competing successfully in GT3 motor racing.

What is Piti Bhirombhakdi’s nickname?

His public nickname is Todd.

What does Piti Bhirombhakdi do at Boon Rawd?

He works in senior production leadership. His responsibilities include manufacturing systems, factory technology, quality, machinery reliability and production efficiency.

Did Piti Bhirombhakdi study engineering?

Yes. He studied industrial engineering at Worcester Polytechnic Institute in the United States.

Is Piti Bhirombhakdi a professional racing driver?

Yes. He has competed in major Asian and European GT events and continues to race in the Thailand Super Series.

Did Piti Bhirombhakdi win a racing championship?

Yes. Piti and Kantasak Kusiri won the 2024 Thailand Super Series GT3 championship.

Is Piti Bhirombhakdi still racing in 2026?

Yes. He competed in the 2026 Thailand Super Series and won the second GT3 race at the Bangsaen Grand Prix in July.

Who is Piti Bhirombhakdi’s wife?

His wife is Thai actress Woranuch “Nune” Bhirombhakdi. They married in 2010.

Is Piti Bhirombhakdi connected to Singha?

Yes. He is a senior executive at Boon Rawd Brewery, the company that produces Singha.

Final Thoughts

Piti Bhirombhakdi has created a public identity that combines business, engineering and motorsport.

At Boon Rawd Brewery, he helps modernise production systems and prepare the family business for the future. His work includes factory technology, manufacturing quality, digital systems and environmental efficiency.

On the racing circuit, he has won important races, competed internationally and secured a Thailand Super Series GT3 championship.

His career shows how technical knowledge, preparation and teamwork can be useful in very different professional environments.