Aashna Shroff: Indian Fashion Creator and Entrepreneur
From a small Facebook fashion store to a recognised career in digital media, beauty and lifestyle content
Last Updated on July 26, 2026 by Fame Katha Editorial Team
Introduction
Aashna Shroff is an Indian fashion, beauty and lifestyle creator from Mumbai. She became known through her online store, The Snob Store, and the fashion platform that followed it, The Snob Journal.
She later built a wider career through Instagram, YouTube, brand partnerships and fashion programmes. She has worked with recognised companies, appeared as a judge on Myntra Fashion Superstar and received industry recognition for her fashion content.
Many people also search for Aashna because she is married to Indian singer Armaan Malik. However, she had already established her own digital career before their marriage.
As of July 2026, Aashna remains active as an independent fashion, beauty, travel and lifestyle creator.
Aashna Shroff Quick Facts
| Detail | Information |
|---|---|
| Full name | Aashna Shroff |
| Reported date of birth | August 4, 1993 |
| Birthplace | Mumbai, Maharashtra, India |
| Nationality | Indian |
| Profession | Digital creator, fashion influencer and entrepreneur |
| Known for | The Snob Journal and fashion content |
| Earlier business | The Snob Store |
| Main content topics | Fashion, beauty, travel and lifestyle |
| Television role | Judge on Myntra Fashion Superstar |
| Husband | Armaan Malik |
| Marriage announcement | January 2, 2025 |
| Current status | Active independent creator |
Who Is Aashna Shroff?
Aashna Shroff is a Mumbai-based digital creator who built her public identity through fashion styling, beauty content and lifestyle media.
She entered the online fashion industry when social media influencing was still developing in India. At the time, digital creators often had to approach brands directly and explain how online content could help companies reach new audiences.
Aashna gradually moved from selling fashion products to creating content around her personal style. Her work later expanded into beauty, travel, home décor and personal lifestyle videos.
Her journey is a strong example of how a small online business can grow into a recognisable personal brand.
Aashna Shroff’s Early Life and Education
Aashna grew up in Mumbai and developed an interest in colours, clothing and visual presentation.
She has publicly spoken about the influence of her mother’s creativity and personal style. This early exposure helped shape her interest in fashion and design.
Before becoming a full-time digital creator, Aashna studied early childhood education. She also spent time working in a preschool environment.
She explored interior design as another possible career. However, fashion remained her strongest creative interest, and she eventually focused her attention on styling and online content.
How Did Aashna Shroff Start Her Career?
Aashna began her online journey with a Facebook-based retail page called The Snob Store.
The store sold fashion accessories and other items connected with her personal style. To promote these products, she posted photographs showing how she wore and combined them.
People began responding positively to her complete outfits. Many followers were interested not only in the products but also in the way she styled them.
This audience response encouraged her to create The Snob Journal.
The new platform allowed her to publish fashion ideas, styling photographs, travel experiences and lifestyle content without limiting herself to product sales.
What Is The Snob Journal?
The Snob Journal is the fashion and lifestyle platform that helped establish Aashna Shroff as a digital creator.
It started as an extension of The Snob Store but later developed its own identity. Instead of focusing only on selling accessories, Aashna used the platform to share outfits and creative ideas.
The blog gave readers a clearer understanding of her personal style. It also helped her move from online retail into content creation.
Over time, Instagram and YouTube became more important parts of her public career. However, The Snob Journal remains central to the story of how she first became known.
How Did Aashna Shroff Become Famous?
Aashna became famous by consistently sharing fashion and lifestyle content across different digital platforms.
Her early blog posts helped her build a small but interested audience. Instagram later allowed her to reach more people through outfit photographs, short videos and beauty-related content.
YouTube gave her space to create longer videos about travel, fashion, shopping, events and daily life.
Her growth did not happen immediately. She has explained that it took around two years of steady work before important commercial opportunities began appearing.
Her career grew through a combination of:
- Personal fashion styling
- Consistent social media content
- Beauty and lifestyle videos
- Brand collaborations
- Fashion-event appearances
- Creator-focused television programmes
- Industry awards and recognition
This gradual rise helped her become a recognised name in India’s digital fashion industry.
Aashna Shroff’s Brand Collaborations
As Aashna’s audience grew, fashion, beauty, technology and online retail companies began working with her.
Reported collaborations have included brands such as:
- Nykaa
- L’Oréal
- Estée Lauder
- Myntra
- Vivo
Aashna has said that she prefers partnerships that fit naturally with her interests and audience.
She has also explained that beauty products should be tested before they are recommended. This is important because followers may make buying decisions based on a creator’s experience.
Her commercial work shows how personal content can become a professional business when trust, presentation and audience relevance are carefully maintained.
Myntra Fashion Superstar
Aashna reached an important career milestone when she appeared as a judge on Myntra Fashion Superstar.
The competition focused on discovering and supporting new fashion creators. As a judge, she reviewed the participants’ style, presentation and digital communication skills.
This position was important because Aashna was no longer only producing her own content. She was also helping to assess people who wanted to build careers in the same industry.
The role reflected her experience and growing recognition within Indian digital fashion.
Aashna Shroff’s Fashion Style
Aashna’s content is based on personal styling rather than following every popular trend.
She has explained that she experiments with trends only when they match her taste. Her outfits often use accessories, bags, jewellery and shoes to create a complete appearance.
Her content commonly includes:
- Outfit inspiration
- Beauty and makeup looks
- Fashion events
- Travel experiences
- Lifestyle updates
- Home-related content
- Brand partnerships
Readers interested in other young fashion and entertainment personalities can also see how modern public figures combine personal style, media work and social platforms.
Awards and Professional Recognition
Aashna has received recognition for her work in fashion and digital media.
Cosmopolitan India recognised her as Luxury Fashion Influencer of the Year during its 2023–24 awards cycle.
She was also selected for the Myntra x Grazia Creator Crew 2025. This group brought together creators working in fashion, beauty, lifestyle, food and entertainment.
In an interview connected with the programme, Aashna explained that fashion had interested her from the beginning, while beauty became a larger part of her work after she entered the digital industry.
Readers can learn more from her official Myntra x Grazia Creator Crew profile.
These opportunities show that her career is not based only on follower numbers. She has also been recognised by established fashion publications and major online shopping platforms.
Who Is Aashna Shroff’s Husband?
Aashna Shroff is married to Indian singer and songwriter Armaan Malik.
The couple publicly announced their engagement in August 2023. Armaan shared photographs of his proposal, and the news received wide coverage in Indian entertainment media.
He later released the romantic song “Kasam Se,” which was connected with his relationship and proposal to Aashna.
The couple publicly announced their marriage on January 2, 2025. They shared wedding photographs with the message “Tu hi mera ghar,” meaning “You are my home.”
Their wedding attracted attention because both have established public careers. Armaan is known for music, while Aashna is known for fashion and digital content.
Although their relationship increased public interest in Aashna, she had already built an independent professional identity before the marriage.
Is Aashna Shroff an Entrepreneur?
Aashna can be described as a digital entrepreneur because her career began with an online retail business.
The Snob Store allowed her to sell products, understand customer preferences and develop a clear visual identity.
The styling photographs used to promote the store later inspired The Snob Journal. That platform helped her build an audience and move into professional content creation.
Her career developed through the following stages:
- She created an online fashion store.
- She shared photographs styling the products.
- Followers became interested in her outfits.
- She launched The Snob Journal.
- She expanded to Instagram and YouTube.
- She began working with major companies.
- She joined fashion programmes and creator campaigns.
Her journey shows how content, business and social media can support one another.
Similar career paths can also be seen among South Asian digital personalities who use entertainment, fashion and online media to build a public identity.
What Is Aashna Shroff Doing Now?
As of July 2026, Aashna Shroff remains active as an independent digital creator.
She does not appear to hold a permanent corporate position. Instead, she works through her social platforms, fashion appearances, creative projects and selected brand partnerships.
Her current public content continues to focus on:
- Fashion
- Beauty
- Travel
- Lifestyle
- Events
- Brand campaigns
- Personal experiences
She has not announced that she is retiring from digital content creation.
Why Do People Search for Aashna Shroff?
Most people searching for Aashna Shroff want to know three main things.
First, they want to understand how she became famous. Her public career began with The Snob Store and later grew through The Snob Journal, Instagram and YouTube.
Second, readers want to know about her work. She is a fashion, beauty and lifestyle creator who has partnered with recognised brands and appeared on Myntra Fashion Superstar.
Third, many people search for information about her marriage to Armaan Malik.
The complete answer is that Aashna is both an established digital creator and the publicly known wife of a successful Indian singer.
Interesting Facts About Aashna Shroff
- She studied early childhood education before entering digital fashion.
- She spent time working in a preschool environment.
- She explored interior design before choosing fashion content.
- Her first major online project was The Snob Store.
- Audience interest in her styling led to The Snob Journal.
- She worked consistently for around two years before major brand opportunities appeared.
- She appeared as a judge on Myntra Fashion Superstar.
- Her interest in beauty grew after she became a digital creator.
- She married Armaan Malik in January 2025.
- She remains active in fashion and lifestyle media.
Frequently Asked Questions
Who is Aashna Shroff?
Aashna Shroff is an Indian fashion, beauty and lifestyle creator. She is known for The Snob Journal, Instagram, YouTube and her work with fashion and beauty brands.
Why is Aashna Shroff famous?
She became famous through fashion styling, social media content, The Snob Journal and brand collaborations. She also appeared as a judge on Myntra Fashion Superstar.
What is The Snob Journal?
The Snob Journal is the fashion and lifestyle platform Aashna created after followers showed interest in the outfit photographs she posted for The Snob Store.
Who is Aashna Shroff married to?
She is married to Indian singer Armaan Malik. They publicly announced their marriage on January 2, 2025.
What does Aashna Shroff do now?
As of July 2026, she works as an independent fashion, beauty, travel and lifestyle creator.
Is Aashna Shroff an entrepreneur?
Yes. Her career began with The Snob Store, an online fashion and accessories business. She later developed The Snob Journal and built a larger digital brand.
Conclusion
Aashna Shroff built her career step by step.
She began with a small online fashion store, attracted attention through styling photographs and created The Snob Journal. She then expanded into Instagram, YouTube, brand collaborations and fashion programmes.
Her work with recognised companies, her judging role on Myntra Fashion Superstar and her industry recognition helped establish her as an important Indian digital fashion creator.
Many people now also know her as Armaan Malik’s wife, but her professional story began years before their marriage.
As of July 2026, Aashna remains active in fashion, beauty, travel and lifestyle content.
