Entrepreneurs

Amit Goel: From MEDICI Global to gAI Ventures

A clear look at the FinTech entrepreneur’s work with MEDICI, Prove, 77 Capital, and his move into AI company building.

Fame Katha Editorial Team 2 weeks ago

0 15 8 minutes read

Amit Goel FinTech entrepreneur and gAI Ventures founder

Last Updated on September 6, 2026 by Fame Katha Editorial Team

Table of Contents

Introduction

Amit Goel is a FinTech entrepreneur, investor, and venture builder. He is best known for helping build MEDICI Global, which Prove acquired in March 2021.

His work later shifted toward investing.

Right now, he serves as Founder and CEO of gAI Ventures, a company builder and investment firm working on vertical AI businesses. He is also linked with early-stage investment firm 77 Capital.

That is the short answer.

His full career has more layers.

Quick Facts

Detail	Verified Information
Full Name	Amit Goel
Profession	Entrepreneur and investor
Known For	MEDICI Global
Current Role	Founder & CEO, gAI Ventures
gAI Ventures Founded	2024
Main Work Areas	FinTech, AI, startup investing
Former Company	MEDICI Global
MEDICI Buyer	Prove
Acquisition Date	March 24, 2021
Post-Acquisition Role	VP India & Global Advisory, Prove
Investment Firm	77 Capital
Podcast	Build AI
gAI Ventures Hubs	San Francisco and Bengaluru

Who Is Amit Goel?

Amit Goel built his public name in FinTech.

At first, his career focused on research and consulting. He later moved into financial technology, where he helped build Let’s Talk Payments, followed by MEDICI Global.

That work made him known among founders, banks, investors, and people tracking financial technology.

MEDICI became his best-known company.

Prove bought it in 2021.

After that deal, he joined Prove and worked on its India business and global advisory work.

Then another shift happened.

Goel moved deeper into startup investing and later started gAI Ventures in 2024.

Today, AI is a major part of his work.

Amit Goel’s Early Career

His public career started outside FinTech.

A Citi speaker profile says he worked with Frost & Sullivan and also spent time in the strategy team of a Fortune 100 company.

He later built a consulting practice.

That background matters.

Research came first.

He spent years looking at markets, business models, companies, and growth opportunities before FinTech became his main focus.

Public professional records also connect him with GrowthPraxis, a consulting and research business.

The work covered business research and market strategy.

Later, those same skills carried into MEDICI.

Education

Public professional records list a B.Tech in Mechanical Engineering followed by an MBA from Symbiosis.

The MBA period is commonly listed as 2002 to 2004.

The exact engineering institution is not clearly confirmed by a strong primary source, so it is safer to stop there.

No guessing needed.

From Consulting to FinTech

The big career move came around 2013.

Goel became involved with Let’s Talk Payments, often called LTP.

The platform focused on payments.

It covered startups, banking technology, new payment systems, research, and financial industry changes.

Citi later described him as Co-Founder and Managing Director of Let’s Talk Payments.

The idea grew.

LTP became closely tied with the larger MEDICI platform.

That was the company that pushed his name further into the global FinTech space.

What Was MEDICI Global?

MEDICI Global was a FinTech research and advisory platform.

It tracked companies and trends across many financial technology areas.

Payments were a big part.

So were lending, digital identity, KYC, RegTech, APIs, banking software, and financial infrastructure.

The platform started tracking FinTech developments in 2013, according to Prove.

Its audience grew fast.

By the time Prove bought MEDICI, Prove said the platform had been trusted by:

250,000+ professionals

15,000+ startups

1,000+ research clients

Those numbers help explain its reach.

MEDICI was built for people who needed market intelligence, startup data, reports, and industry research.

Amit Goel’s Role at MEDICI

His title changed over time.

Public records have described him as:

Founder.

Co-Founder.

Managing Director.

Chief Strategy Officer.

Different titles appeared during different stages of the business.

The safest description is simple.

He was one of MEDICI Global’s founders and a senior strategy leader inside the company.

That is well supported.

MEDICI Global and Prove

The biggest public business event came on March 24, 2021.

Prove announced that it had acquired MEDICI Global.

Prove works in digital identity.

Its products are used around authentication, identity checks, and related financial services work.

MEDICI brought research knowledge, industry reach, and FinTech connections.

The purchase linked both businesses.

The sale price was not publicly disclosed by Prove.

That point matters.

Any website giving an exact acquisition value should be treated carefully unless it has a strong source.

What Happened After the MEDICI Sale?

Goel joined Prove.

His post-deal title was VP India & Global Advisory.

He worked across India and advisory work connected with financial services and identity technology.

His public discussions during this period included subjects such as:

digital identity,

fraud,

authentication,

Buy Now, Pay Later,

real-time payments,

and passkeys.

This was a natural move from MEDICI.

He already knew the FinTech market.

Now he was working inside a company selling identity technology to that market.

Work Around Digital Payments

During his Prove years, Goel spoke publicly about changes in payments.

One area was Buy Now, Pay Later, or BNPL.

In a CNBC-TV18 appearance covered by Prove, he discussed the risk of users building debt across several BNPL providers.

He also spoke about synthetic identity fraud.

These topics fit his wider work.

FinTech was growing quickly.

But fraud and identity checks were growing with it.

His View on UPI

Goel also discussed India’s real-time payments market.

UPI became one of the biggest payment systems in the country.

He spoke about how real-time payments could support more financial products beyond simple money transfers.

Credit was one example.

The idea was clear.

Payments can become a base for other financial services.

That has remained a common theme across his work.

Leaving Prove

Goel left Prove in 2023.

After that, startup investing became a much bigger focus.

He publicly said he wanted to spend more time around venture capital, fund management, and startup advisory work.

This changed his daily role.

Before, he built and sold a FinTech research company.

Then he worked inside the buyer.

Next came investing.

What Is 77 Capital?

77 Capital is an early-stage investment firm connected with Goel.

Public business coverage identifies him as its founder.

The firm has backed FinTech companies.

It also looks beyond one narrow category.

His investment style puts heavy weight on founders.

That is clear from public interviews.

In an ETBFSI discussion, Goel said a large part of an early-stage investment decision can depend on the founder and founding team.

Honestly, that makes sense at seed stage.

There may be little revenue.

There may be limited operating history.

So investors often have to judge the people building the company.

77 Capital and Mylapay

One publicly reported investment is Mylapay.

In January 2024, The Economic Times reported that Mylapay raised ₹4.6 crore in seed funding.

CDM Capital led the round.

Saison Capital and 77 Capital also took part.

The report described 77 Capital as being led by Amit Goel.

That gives a clear public example of his move from founder to investor.

The Move Into Artificial Intelligence

By 2024, another change was underway.

AI became the main focus.

Goel started gAI Ventures that year.

The firm works as a venture builder and fund.

Its goal is to start and back AI companies aimed at specific business sectors.

This is known as vertical AI.

Basically, the software is built for one type of work.

A wealth adviser has different needs from an insurer.

A lender works differently from a sales team.

So the AI product is shaped around that actual job.

What Is gAI Ventures?

gAI Ventures was founded in 2024.

Its public team page lists Amit Goel as Founder & CEO.

The company operates with hubs in San Francisco and Bengaluru.

Its main work sits around three areas:

financial services,

enterprise productivity,

and commerce.

Goel works with founders and operators to build companies around those markets.

gAI Ventures Leadership

The public team includes:

Amit Goel — Founder & CEO

Kushal Prakash — Founder & CTO

Vijay Rajendran — Head of Investments

The firm mixes company building with investment work.

That means it can help start businesses rather than simply buy shares in existing startups.

gAI Ventures Portfolio

As of 2026, gAI Ventures publicly lists four companies in market.

FastTrackr AI

FastTrackr AI works with wealth-management firms.

Its tools are aimed at Registered Investment Advisers and financial advisory businesses.

The product can work with meeting preparation, documents, CRM tasks, and advisory operations.

gAI Ventures says FastTrackr has worked with RIA clients that include firms managing more than $1.5 billion in assets.

Turtle AI

Turtle AI works around business operations.

Its focus is SMB and B2B teams.

The company sits inside gAI Ventures’ enterprise productivity work.

ContentsIQ

ContentsIQ works with content intelligence.

Its target markets include insurance and asset management.

That puts it close to industries Goel already knows well.

Swik AI

Swik AI works around small-business lending.

It is aimed at lenders dealing with business borrowers and related workflows.

Again, the FinTech link is clear.

Why Financial Services Still Matter

Goel now works heavily in AI.

But FinTech has not disappeared.

Actually, much of the gAI Ventures portfolio still touches financial services.

FastTrackr works in wealth management.

Swik AI works in lending.

ContentsIQ includes asset management and insurance use cases.

So his new work still connects with his older experience.

The technology changed.

The industry knowledge stayed useful.

Build AI Podcast

Goel also hosts Build AI.

The podcast is published through gAI Ventures.

It covers AI company building, software, investing, founders, and real business use cases.

Guests and discussions have touched on:

AI evaluation,

wealth management,

voice AI,

software engineering,

company building,

and industry-specific AI.

The format gives him another way to talk about what he is building.

FinTech Recognition

Goel had a visible public profile during the rise of FinTech.

In 2016, Onalytica ranked him #40 in its FinTech influencer list.

He was listed with Let’s Talk Payments.

A Citi profile from 2017 also recorded his involvement in industry events and startup programmes.

His speaking history included events such as Money20/20 and Paris FinTech Forum.

He also took part in judging and mentoring work connected with FinTech programmes.

Career at a Glance

Period	Main Career Step
Early career	Strategy, research and consulting
2013 onward	Let’s Talk Payments and MEDICI
2016	Ranked #40 on Onalytica FinTech list
March 2021	MEDICI acquired by Prove
2021–2023	VP India & Global Advisory at Prove
2023 onward	Greater focus on startup investing
2024	Started gAI Ventures
2026	Founder & CEO of gAI Ventures

What Is Amit Goel Doing Now?

Right now, Goel is working mainly through gAI Ventures.

He serves as Founder and CEO.

His work covers AI company building and startup investment.

The firm has operations linked with San Francisco and Bengaluru.

Its public portfolio currently includes FastTrackr AI, Turtle AI, ContentsIQ, and Swik AI.

He also hosts Build AI.

So, basically, his career has moved from researching FinTech companies to building and backing technology businesses directly.

Why His Career Stands Out

His career follows a clear pattern.

First came research.

Then company building.

MEDICI grew into a major FinTech research platform and was later sold to Prove.

After working at Prove, he moved toward venture investing.

Then AI became the next focus.

Now he is back near the start of the company-building process.

That is the main story.

Final Thought

Amit Goel built his name through FinTech.

MEDICI Global was the big breakthrough.

Its sale to Prove gave him a full founder journey, from building a company to seeing it acquired.

He then moved into startup investing.

Now gAI Ventures is his main public project.

The field has changed from FinTech research to AI company building, but the base is still familiar: find a real business problem, understand the market, and build around it.