Entrepreneurs

Anas Bukhash: The Emirati Voice Behind #ABtalks

How an engineer became a leading Arab interviewer, entrepreneur and digital media creator

Last Updated on July 27, 2026 by Fame Katha Editorial Team

Introduction

Anas Bukhash is an Emirati entrepreneur, interviewer and media creator. He is best known as the creator and host of #ABtalks, a popular interview programme that explores the real person behind a famous name.

Instead of asking only about work, success or new projects, Anas asks guests about childhood, family, fear, failure, relationships and personal growth. His calm interview style has helped #ABtalks reach millions of viewers across the Middle East and other parts of the world.

He is also the co-founder of the digital agency Bukhash Brothers and the Dubai hair salon CHALK. As of July 2026, he remains active in digital media, business, public speaking and long-form interviewing.

Anas Bukhash Quick Facts

Detail Information
Full name Anas Bukhash
Arabic name أنس بوخش
Nationality Emirati
Profession Interviewer, entrepreneur, media creator and speaker
Famous for Creating and hosting #ABtalks
Education Mechanical Engineering
University Northeastern University in Boston
Major company Bukhash Brothers
Other business venture CHALK
Earlier venture Ahdaaf Sports Club
Current work #ABtalks, business projects and public speaking

Who Is Anas Bukhash?

Anas Bukhash is a public figure from the United Arab Emirates who works across media, business and entertainment.

Most people know him through #ABtalks. The programme features honest conversations with singers, actors, athletes, entrepreneurs and other recognised personalities.

His guests are not invited only to promote a film, song or company. They are encouraged to discuss the experiences that shaped them as people.

This approach has made the programme different from many traditional celebrity interviews. It also helped Bukhash become one of the most recognised digital interviewers in the Arab media world.

His work connects with the wider growth of online platforms that have allowed Arab entertainment figures to communicate directly with audiences around the world.

Early Life and Education

Anas Bukhash is Emirati and has built most of his professional career in Dubai.

He spent part of his childhood in the United States while his father was studying there. This period also helped him form a close relationship with his mother, Hala Kazim.

Hala Kazim is an Emirati artist, author and entrepreneur. She has appeared with her son in public conversations and television projects about family, relationships and personal development.

Bukhash later returned to the United States for higher education. He attended Northeastern University in Boston and studied Mechanical Engineering.

His university degree was not directly connected with interviewing or digital media. However, his engineering education gave him experience in problem-solving, planning and structured thinking.

While living in Boston, he also played indoor football. This experience later gave him the idea for one of his first business ventures in Dubai.

Starting Ahdaaf Sports Club

Before becoming widely known as an interviewer, Anas Bukhash helped establish Ahdaaf Sports Club.

The indoor football facility opened in Dubai in 2009. Its purpose was to give children and adults a place to play football throughout the year, including during the UAE’s hot summer months.

The idea developed from his experience of playing football indoors while studying in Boston.

The project also aimed to encourage young people to become more physically active. It received support from the Mohammed bin Rashid Establishment for SME Development.

During this early stage of his career, Bukhash also worked as a programme manager at Dubai Cares. The organisation supports education projects for children and young people in different countries.

These early roles show that his professional journey did not begin with online interviews. It included sport, education, community projects and entrepreneurship.

Early Media Career

Anas Bukhash worked in photography before building his main interview platform.

He also took part in sports television and appeared on the Abu Dhabi Sports programme The Beautiful Game.

Traditional television gave him useful presenting and interviewing experience. However, he felt that short television segments did not provide enough time to understand a guest properly.

Interviews were often limited by fixed schedules, prepared questions and promotional subjects. Guests usually had only a few minutes to discuss their work.

Bukhash wanted to create a longer format in which people could speak openly without being rushed. His experience with traditional television interviews became an important reason for developing #ABtalks.

Founding Bukhash Brothers

In 2014, Anas and his brother Harith Bukhash founded Bukhash Brothers.

The Dubai-based company works in digital marketing, social-media strategy, creative production, advertising and influencer management.

The company began during a period when brands in the Middle East were becoming more interested in digital creators and social-media personalities.

Bukhash Brothers helped connect companies with regional creators, international celebrities and online audiences.

The business also allowed Anas to understand how digital content, branding and audience behaviour were changing. This knowledge later supported the development of his own media programme.

His business career places him among entrepreneurs building companies across different industries, rather than people who remain focused on only one type of work.

How #ABtalks Started

Anas Bukhash began developing the idea for #ABtalks around 2016.

The programme officially launched in June 2018.

Its purpose was simple: to discover the human being behind a public title.

A guest might be known as an actor, footballer, singer, business founder or online creator. However, the interview focuses on the person’s experiences rather than only their professional achievements.

The programme became known for questions about:

  • Childhood experiences
  • Parents and family relationships
  • Personal fears
  • Failure and disappointment
  • Love and friendship
  • Confidence and insecurity
  • Career pressure
  • Important life lessons
  • Emotional growth

One question became especially connected with the programme:

“How are you really doing?”

This question represents the main idea behind #ABtalks. A person may look confident and successful in public while experiencing difficult emotions in private.

Why Is #ABtalks Popular?

#ABtalks became popular because it offers more than a normal celebrity interview.

Many entertainment interviews focus on a new film, album, competition or business launch. These subjects can be useful, but they do not always help viewers understand the guest as a person.

Anas gives guests more time to explain their experiences in their own words. He often listens carefully before asking another question.

The programme has featured well-known people from sport, music, film, business and digital media.

Documented guests have included:

  • Bill Gates
  • Cristiano Ronaldo
  • Shaquille O’Neal
  • Atif Aslam
  • Mo Amer
  • Gary Vaynerchuk
  • Regional actors and musicians
  • Entrepreneurs and online creators

The programme has reached viewers through YouTube and other entertainment platforms. Selected content has also appeared through services such as Netflix and Emirates airline entertainment.

Is Anas Bukhash a Psychologist?

Anas Bukhash is not publicly presented as a psychologist or therapist.

He is an interviewer, entrepreneur and media creator.

This question is common because #ABtalks often includes emotional and deeply personal conversations. Guests sometimes speak about childhood, family problems, grief or difficult relationships.

However, conducting emotional interviews does not make someone a licensed mental-health professional.

His role is to ask questions, listen and allow guests to explain their own experiences. The programme should not be treated as professional therapy or medical advice.

CHALK Hair Salon

Anas Bukhash is also one of the founders of CHALK, a unisex hair salon in Dubai’s Alserkal Avenue.

The business was created with Harith Bukhash and Hala Kazim.

CHALK opened in 2019 and was designed as more than a traditional salon. Its identity combines hair styling with music, art, design and personal expression.

The salon serves people of different genders and promotes an inclusive approach to style.

This venture shows another side of Bukhash’s business interests. His projects are not limited to media or marketing. They also include lifestyle, creativity and customer experience.

A Sitdown with Anas and Hala

In 2023, Anas Bukhash and his mother, Hala Kazim, appeared in the OSN+ series A Sitdown with Anas and Hala.

The Ramadan programme featured conversations about:

  • Family relationships
  • Grief
  • Emotional boundaries
  • Parenting
  • Personal development
  • Communication between generations
  • Human connection

Their close mother-and-son relationship was an important part of the programme.

The series also gave audiences a different view of Anas. Instead of being the only person asking questions, he took part in conversations that included his own family experiences and ideas.

Awards and Public Recognition

Anas Bukhash has received recognition for his work in digital media and interviewing.

In 2024, he was appointed an ambassador for the third 1 Billion Followers Summit. The event took place in Dubai in January 2025 under the theme “Content for Good.”

The summit encouraged creators to use digital platforms in ways that can support communities and create positive social value.

In May 2025, Bukhash received the Podcast category award at the Arab Social Media Influencers Award.

The honour recognised the influence of his interview programme and its discussions about subjects connected with Arab youth and modern life.

After Sunset Project

In February 2026, Amazon UAE worked with Anas Bukhash and the Rashid Centre for People of Determination on a Ramadan project called After Sunset.

The project was a limited-edition conversation card game inspired by the #ABtalks format.

The cards included questions designed to help friends and family members have deeper conversations.

Five young artists from the Rashid Centre for People of Determination created illustrations for the cards.

The project combined communication, creativity and social inclusion. It also brought the main idea of #ABtalks into homes, where ordinary people could use the questions during family gatherings.

Anas Bukhash’s Current Work

As of July 2026, Anas Bukhash remains publicly active as an interviewer, entrepreneur and speaker.

His main professional work includes:

  • Hosting and developing #ABtalks
  • Working through Bukhash Brothers
  • Supporting CHALK
  • Speaking at business and media events
  • Taking part in brand and social-impact projects
  • Creating new conversation-based media formats

The official #ABtalks platform includes several types of programmes.

#ABtalks Originals

These are one-to-one conversations between Anas and a guest.

#ABtalks Together

This format brings together two people who share a personal or professional connection.

Untold Stories

This series gives attention to people whose experiences may not normally appear in celebrity media.

#ABtalks Specials

These episodes bring several guests together to discuss a shared subject or experience.

Publicly Confirmed Personal Life

Anas Bukhash is the eldest son of Hala Kazim.

He has publicly spoken about his close relationship with his mother and the influence she had on his personal development.

In a 2022 interview, Bukhash discussed his divorce and explained that he and his former wife were trying to maintain a respectful co-parenting relationship.

He also confirmed that he has two children.

His children’s names and private daily lives are not important to understanding his professional work. Responsible public profiles should avoid unnecessary details about children and other family members.

Social-Media Presence

Social media has played a major role in the growth of Anas Bukhash’s career.

He uses online platforms to share:

  • #ABtalks episodes
  • Short interview clips
  • Guest announcements
  • Business updates
  • Public-speaking appearances
  • Personal reflections
  • Social-impact campaigns

His main public platforms include YouTube, Instagram and LinkedIn.

Reports published in 2024 stated that his combined social platforms had attracted millions of followers. His YouTube content had also reached a large international audience.

Follower numbers change frequently, so they should always be connected with a clear date rather than presented as permanent facts.

Why Is Anas Bukhash Famous?

Anas Bukhash is famous because he created a different style of Arab celebrity interview.

He gives guests enough time to discuss the experiences behind their public success. His questions often explore childhood, family, insecurity, failure and emotional growth.

He is also known for building several businesses, including Bukhash Brothers, CHALK and Ahdaaf Sports Club.

However, #ABtalks remains the project most closely connected with his name.

What Makes His Interview Style Different?

His interview style is based on patience and careful listening.

He does not depend only on fast questions or dramatic moments. Instead, he allows guests to complete their thoughts and explain why an experience mattered.

Some episodes become emotional, but the main aim is not to embarrass the guest. The goal is to understand the person beyond a public job title.

This approach has helped the programme connect with viewers who want honest conversations rather than short promotional interviews.

Interesting Facts About Anas Bukhash

  • He studied Mechanical Engineering before entering digital media.
  • His indoor football experience in Boston helped inspire Ahdaaf Sports Club.
  • He worked with Dubai Cares early in his career.
  • He spent several years working in photography.
  • He began developing #ABtalks before its official 2018 launch.
  • The name Bukhash Brothers came from a nickname reportedly used for Anas and his siblings.
  • His mother, Hala Kazim, is also an artist, author and entrepreneur.
  • His best-known interview question is “How are you really doing?”
  • He has worked in sport, marketing, television, digital media and lifestyle businesses.
  • His interviews are often emotional, but he is not a psychologist or therapist.

Frequently Asked Questions

Who is Anas Bukhash?

Anas Bukhash is an Emirati interviewer, entrepreneur and media creator. He is the creator and host of #ABtalks.

What is Anas Bukhash famous for?

He is famous for conducting long and personal interviews with celebrities, athletes, entrepreneurs and other recognised people.

What is #ABtalks?

#ABtalks is an interview programme created by Anas Bukhash. It focuses on the personal experiences behind a guest’s public identity.

When did #ABtalks start?

The programme officially launched in June 2018.

Is Anas Bukhash a psychologist?

No. He is an interviewer, entrepreneur and media creator, not a publicly documented psychologist or therapist.

Where did Anas Bukhash study?

He studied Mechanical Engineering at Northeastern University in Boston.

What companies did Anas Bukhash start?

His documented ventures include Bukhash Brothers, CHALK and Ahdaaf Sports Club. He also created the #ABtalks media brand.

Who is Anas Bukhash’s mother?

His mother is Hala Kazim, an Emirati artist, author and entrepreneur.

Does Anas Bukhash have children?

He publicly confirmed in 2022 that he has two children.

What is Anas Bukhash doing now?

As of July 2026, he continues working on #ABtalks, business ventures, speaking appearances and media collaborations.

Conclusion

Anas Bukhash is an Emirati interviewer and entrepreneur who changed how many people experience celebrity conversations in the digital age.

He began with work in engineering, sport, photography, education and television. He later co-founded Bukhash Brothers and created #ABtalks as a space for longer and more personal interviews.

His success comes from a clear idea: a public title never tells the full story of a human being.

Through #ABtalks, he encourages guests to speak honestly about the experiences that shaped their lives. This simple approach has helped him build an audience across the Arab world and beyond.

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